ABOUT MAC
MAC Overview™
MAC Experience (MAC) is the premier, global martial arts inspired multi-channel broadband video, digital marketplace and social network destination. This family-friendly lifestyle brand celebrates the influence of martial arts inspired entertainment and personal development. Based in New Jersey, MAC Experience is part of Breakthrough Interactive Group, Inc. (BIG) and its bold vision of creating a multi media organization that provides a variety of products and services for multiple distribution platforms to a global audience. MAC provides exciting content and connections for the martial arts practitioner, enthusiast and the millions of people of all ages who embrace a lifestyle based on the principles, values, and fun of martial arts. MAC Experience includes the Martial Arts Channel™, MAC Sports™, MAC KidZone™, MAC Wellness™, MAC Entertainment™, MAC Motion, MAC-U™, Planet MAC™, MAC Radio™ and MAC eShop™.
Martial arts is a global phenomenon that has become a significant part of popular culture and lifestyle. As an entertainment and cultural art form and means of self-defense, fitness and inner harmony, the martial arts dates back 3,000 years to its birthplace of China. Since Bruce Lee's role as Kato in the 60's TV series the "Green Hornet", the industry has grown from a fascination, to a passion, to a lifestyle for people of all ages. The martial arts industry has experienced significant growth and influence over the last 40 years in the United States alone encompassing:
- 24 million martial arts participants
- Cardio kickboxing, Yoga and TaeBo® programs in health clubs with 36 million members
- 17 million Yoga participants
- 28,000 martial arts schools in 4,400 cities
- Hundreds of martial arts tournaments each year
- 100+ colleges have active martial arts programs
- 58% of people over 12 are martial arts enthusiasts
- Videogames is a $25B business and martial arts plays a large role in the content
- Martial arts are featured in 25% of the top 100 domestic grossing movies of all time
The goal of MAC Experience is to be the Internet portal for the global martial arts community, its fans and supporters by bringing together this fragmented industry and its components including:
- Television and film programming
- Video games and arcade games
- Health, fitness and wellness
- Apparel, fashion and toys
- Schools & self-defense training
- Tournament competition
- Olympics competition
- Advertising
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