MAC Experience
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MAC Experience Channels

Martial Arts ChannelConsists of martial arts inspired television programming for all ages. The diverse programming format will also provide the ability for users to view archived programming.

MAC Sports™ — Information and programming covering local, regional, national and international competitions, demonstrations and tournaments. It includes regular features on apparel, equipment demonstration, routines of champions, instruction, profiles and interviews.

MAC KidZone™ — Information, entertainment and instruction for youngsters including animated segments, profiles, tips for self-defense, interviews of kids by kids, behavior as well as exercise, nutrition and games.

MAC Premium ™ —A Pay-Per-View serviee offering special programming in entertainment, health & wellness and instruction.

MAC Wellness™ — Information and instruction on injury prevention and recovery guidance, health, fitness, wellness, nutrition, exercise, training tips, health spas and resorts, DVDs and books to help build and maintain the body and the mind.

MAC Entertainment™ — Original comedy, drama, documentaries, movie trailers, behind the scene features, video game clips, news and interviews, plus reviews and previews from the world of martial arts inspired programming from around the world.

MAC Radio™ — Featuring audio segments covering a broad range of topics of interest to martial arts practicitioners, fans and others.

Launch
3rd Quarter 2006

Primary Target Audience
Males 12 - 34
Secondary Target Audience
Females 12 - 34
Adult 18 - 49


MAC Management Team

R. Anthony CortFounder, Chairman & CEO — Under his leadership the martial arts industry will be part of the multimedia communications effort of Breakthrough Interactive Group, Inc. As a long time martial artist and marketing professional, Tony brings over 23 years of consumer brand marketing, sales, corporate communications, strategic planning, and production expertise in the development of MAC Experience to create a platform that promotes the martial arts community to the world in a highly effective manner. He is also a martial artist with over 14 yrs of experience in Tae Kwon Do Karate. BS Marketing & Communications, Marist College.

Mike du MonceauProgramming & Production — Mike will head the programming responsibilities for MAC Experience. This cable industry veteran and former SVP of Programming for the Discovery Channel and United Artist Entertainment will direct all programming initiatives including original programming development, sourcing and licensing, budgeting and syndication of original programming, and developing the team to support the global programming efforts. BA, English & French; MA Broadcasting & Film; Ph.D. Educational Administration and Film all degrees achieved at University of Maryland.

Claude J. WellsMarketing & Communications — A communications industry veteran with 25 years of award winning marketing communications and business development experience, Claude has supported the growth of HBO, Court TV, and Hallmark Channel. He will develop the marketing strategy and lead the overall corporate marketing, brand development, marketing communications strategies, live events and Internet portal. Claude and his team will integrate all brand activities in the creation and management of the MAC Experience. BA Business Administration, Allen University; MBA University of Colorado.

Glenn MossGeneral Counsel & Business Affairs — Glenn has over 20 years of legal and business affairs experience in cable programming and operations, broadcast and new media. He was with Court TV for over 8 years, where as SVP, Business Affairs & Affiliate Relations, Glenn was part of the executive team that developed the strategy and negotiated agreements that helped lead Court TV to over 80 million subscribers. Most recently, through MossMedia, Glenn has consulted with a number of start-up networks on distribution, strategic and operational issues. Glenn will be responsible for all legal issues and company agreements and will work with senior management to develop and execute strategic business relationships for all of MAC's operating divisions. BA Binghamton University; JD, Case Western Reserve University.

Ethan JamesBusiness Development — Ethan brings more than 10 years of finance, strategic planning and new venture development experience to MAC. His diverse career spans the broadband and cable industries to international technology strategy. He spent five years at Court TV as senior director of affiliate relations and strategic planning. Ethan was also part of the executive team that reversed Court TV’s distribution losses and launched the network’s aggressive growth to surpass 72 million subscribers from 31 million over three years. Though Ethan, himself, is not a martial arts practitioner, he’s an avid fan of kickboxing and a staunch student of the philosophy of balance. He completed his B.S. degree in chemical engineering from New Jersey Institute of Technology.


 

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