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Martial Arts Channel Announces Partnership with Art of War, Inc. Network deal sets stage for live entertainment productions Princeton, New Jersey — The Martial Arts Channel (MAC) announced today an live entertainment production partnership with Art of War, Inc. to develop and present live martial arts performances. The Martial Arts Channel (MAC) is a 24/7 martial arts inspired entertainment and personal development cable television network. The programming features family-friendly original and acquired movies, off network series, news, documentaries, instructional, heal and cartoons from around the world. MAC is part of a vertically integrated multimedia communications organization that includes MAC Sports™, MAC Live™ and martialartscentral.com, an Internet portal for the martial arts community. The Martial Arts Channel is scheduled to begin broadcasting nationally in Fall 2005 as a basic cable service. Art of War, Inc. is a New York City based company that is the leading producer of live martial arts performances for promotional and corporate events, festivals and television programs. Founded in 2001 by longtime martial artist and entertainment producer, J. B. Miller, Art of War has created and performed live martial performances for many corporations including Samsung, Intel, Dell Computer, Bristol-Myers Squibb, Ford Motors, and Novartis. Art of War has also performed at the TriBeCa Film Festival, for the premieres of both Warner Brothers' 'Matrix: Reloaded' and Touchstone Films' 'Bad Company,' for the New York Knicks, at Disney's Epcot Center and for an MBC Television special in Beirut, Lebanon. Art of War, Inc. has also produced full length, martial arts-oriented theatrical productions including the USA Shaolin Temple's "Sharpen Your Blade." R. Anthony Cort, Chairman and CEO of The Martial Arts Channel, said of the announcement, "The execution of this partnership with Art of War, Inc. is a key step in the development of The Martial Arts Channel and its live ancillary business components." In addition to providing broad-based support for promotional activities surrounding our launch, Art of War enables the Martial Arts Channel to develop and present live components that tie into our ongoing channel programming in a variety of public settings including fairs, festivals, sporting events, theme parks, shopping centers and media activities. This partnership also enables us to greatly expand our value to our advertisers by providing them with tangible opportunities to reach our viewers and their audiences through live event programming. Through this exclusive arrangement with the leading presenter of live martial arts programming, The Martial Arts Channel enhances its stature as the world's leading broadcaster of martial arts content and secures the ability to serve our viewers in ways beyond our broadcast programming." J. B. Miller, President of Art of War, Inc. said "We are delighted to join the Martial Arts Channel" in this exciting new venture. Between Martial Arts Channel's unprecedented programming lineup and Art of War's ability to present the excitement of martial arts in live settings directly to consumers, our partnership creates an invincible team in the martial arts space. We could not have hoped to find a more ideal broadcast partner than the Martial Arts Channel. Activities of the partnership are expected to begin in Spring 2005 with live promotional performances in multiple markets by the TEAM MAC Live performance team. These activities will expand in Summer 2005 with a tour of MAC-branded, interactive martial arts mini-festivals called MAC LIVE. Art of War will also support the formal launch of the Martial Arts Channel in Fall 2005 with live performances and appearances in multiple U. S. markets. Both The Martial Arts Channel (www.martialartscentral.com) and Art of War, Inc. (www.artofwarinc.com) are privately-held companies.
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