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Breakthrough Interactive Group, Inc. Announces New Global Direction and Beta Test for MAC Experience™ MAC Experience — The world's first martial arts inspired broadband multi channel network and integrated Social Networking site to go Live Worldwide on July 7, 2006 Newark, New Jersey — June 16, 2006 — Breakthrough Interactive Group, Inc. (BIG) announced today that the company has launched a private beta test of www.macexperience.com - the premier, global martial arts inspired multi-channel broadband and social network destination. Participants in the private beta test include martial artists in the U.S. and abroad, broadband industry leaders, cable industry media, investors and select consumers. MAC Experience will launch live and worldwide on July 7, 2006. MAC Experience, a division of BIG, was created by R. Anthony Cort, who is also founder of the Martial Arts Channel. Cort assembled a team of talented communications professionals, branding experts, international martial artists, and broadband pioneers to launch BIG in 2006. MAC Experience will include a broad range of family-friendly acquired and original martial arts inspired content; including movies, documentaries, tournament competition, news, interviews, instructional, animated features, health and wellness, and much more. "We found that a traditional cable network model didn't give us the global reach nor the interactive community we wanted for the Martial Arts Channel™. Our partnership with Narrowstep (the leading TV over IP broadband company), Pendosoft (social networking pioneer) and Temel (brand development) has allowed us to create the world's first martial arts multi channel broadband site integrating social networking and e-Commerce," said R. Anthony Cort, Founder, Chairman and CEO of BIG. "We plan to be the premier multimedia family-friendly lifestyle brand that celebrates the influence of martial arts inspired entertainment and personal development. The goal of MAC Experience is to be the online destination and connection point for the diverse, global martial arts community, its fans and supporters." For more information on Narrowstep, please visit www.narrowstep.com; for more information on Temel, please visit www.temel.com; for more information on Pendosoft, please visit www.pendosoft.com. MAC Experience (MAC), based in New Jersey, is part of Breakthrough Interactive Group, Inc. (BIG) and its bold vision of creating an organization that provides a variety of products and services for multiple distribution platforms. MAC Experience provides exciting and informative content and connections for the martial arts practitioner, enthusiast and the millions of people who embrace a lifestyle based on the principles, values, excitement and fun of martial arts. MAC Experience includes the Martial Arts Channel, MAC Sports™, MAC KidZone™, MAC Wellness™, MAC Entertainment™, MAC Motion™, MAC-U™, Planet MAC™, MAC Radio™ and MAC eShop™. Contact: Kelly Cinelli, CWR & Partners, 508-222-4802
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