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Breakthrough Interactive Group, Inc. Launches MAC Experience at the 2006 Martial Arts SuperShow at MGM Grand in Las Vegas The world's first multi-channel martial arts inspired broadband site and social network goes live on July 7, 2006 Newark, New Jersey — July 17, 2006 — Breakthrough Interactive Group, Inc. (BIG) announced today the live launch of www.macexperience.com at the 2006 Martial Arts SuperShow held in Las Vegas on July 6th, 7th and 8th at the MGM Grand. MAC Experience is the premier, global martial arts inspired multi-channel broadband and social network destination. After a successful Beta Test, MAC Experience, a division of BIG, went live worldwide in front of the premier audience at the Martial Arts SuperShow. MAC Experience includes a broad range of family-friendly acquired and original martial arts inspired content; including movies, documentaries, tournament competition, news, interviews, instructional, health and fitness, animated features and much more. "We are thrilled to launch at the SuperShow. As the world's first martial arts multiple channel broadband site integrating social networking and e-commerce, we hope to reach millions with this premiere service," said R. Anthony Cort, Founder, Chairman and CEO of BIG. "We are the leading multimedia family-friendly lifestyle brand that celebrates the influence of martial arts inspired entertainment and personal development." MAC Experience is the Internet portal for the global martial arts community, its fans and supporters that provides a unique platform for the industry and its components including: television and film programming; video games and arcade games; health, fitness and wellness; apparel, fashion and toys; schools and self-defense training; tournament competition; and advertising. MAC Experience (MAC), based in New Jersey, is part of Breakthrough Interactive Group, Inc. (BIG) and its bold vision of creating an organization that provides a variety of products and services for multiple distribution platforms. MAC Experience provides exciting and informative content and connections for the martial arts practitioner, enthusiast and the millions of people who embrace a lifestyle based on the principles, values, excitement and fun of martial arts. MAC Experience includes the Martial Arts Channel™, MAC Sports™, MAC KidZone™, MAC Wellness™, MAC Entertainment™, MAC Motion™, MAC U™, Planet MAC™, MAC Radio™ and MAC eShop™. Contact: Kelly Cinelli, CWR 508-222-4802
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