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August 2006
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MAC Experience announces Planet MAC™ - The only global Social Network for Martial Artists

MAC Experience to also launch global contest for martial arts schools in September

Newark, New Jersey — August 7, 2006 — Breakthrough Interactive Group Inc. (BIG) and MAC Experience, announced today that the company's social network, Planet MAC, has launched and is live for fans and martial artists of all kinds.

MAC Experience, www.macexperience.com, launched last month is the premier, global martial arts inspired multi-channel broadband and social network destination. Planet MAC is an online community where martial arts fans and practitioners from around the world come to meet and share their interests, curiosity and ideas. MAC Experience is encouraging schools to join this free network and post information, share ideas, tournaments, communication, photos, etc. all in the spirit of creating a global network for martial artists worldwide.

"There are a number of Internet Social Networks out there but we wanted to create a safe, fun environment online for those that enjoy the martial arts. This is all part of our commitment to provide a safe, healthy environment online," said R. Anthony Cort, Founder, Chairman and CEO of BIG. "Planet MAC is the only social networking arena of its kind for martial arts enthusiasts. We invite everyone to join."

Research from Nielsen is showing the social networking is not a "fad" with social networking sites growing 47 percent year over year. Planet MAC is the only site focused on the martial arts industry and with over 120 million people in the U.S. alone representing themselves as martial arts enthusiasts; Planet MAC has the potential to be a top social networking site in 2007.

In addition, MAC Experience has plans to launch a contest for martial arts schools in September that will offer the contest winner a live "show" on MAC Experience.

Planet MAC is the definitive martial arts social networking community where like-minded individuals can connect, discuss and share ideas and topical issues through blogs and video submissions. In this community, an initial group of individuals will invite members of their personal networks to participate in the site. New members repeat the process, growing the total number of members and links in the network. Planet MAC will offer other valuable features such as automatic address book updates, viewable profiles, the ability to form new links through "introduction services" and other forms of online social connections. Social networking connections will also be organized around business owners as a way to discuss issues of concern to the business community.

MAC Experience (MAC) - Headquartered in New Jersey, is part of Breakthrough Interactive Group, Inc. (BIG) and its bold vision of creating an organization that provides a variety of products and services for multiple distribution platforms. MAC Experience provides exciting and informative content and connections for the martial arts practitioner, enthusiast and the millions of people who embrace a lifestyle based on the principles, values, excitement and fun of martial arts. MAC Experience includes the Martial Arts Channel™, MAC Sports™, MAC KidZone™, MAC Wellness™, MAC Entertainment™, MAC Motion™, MAC U™, Planet MAC™, MAC Radio™ and MAC eShop™.

Contact: Kelly Cinelli, CWR 508-222-4802

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